
The second of 2 blog posts on tips for academics to use social media to reach a wider audience for their research and for their careers.
Use principles such as consistency, reciprocity and the 2:1 rule to build up your content and followers on your professional social media accounts.
So you’ve set up your social media accounts on Twitter, Facebook and LinkedIn. (Didn’t do that yet? See my first post: “A Professional Academic’s Guide to Using Social Media.”) Now what?
Below, I provide a few of my “tricks of the trade” — lessons I’ve learned in my time managing my own online brand and those of my employers and clients on social media. These ideas will help social media enthusiasts to go about systematically building their content and followers the way the non-academic pros do it.