The second of 2 blog posts on tips for academics to use social media to reach a wider audience for their research and for their careers.
Use principles such as consistency, reciprocity and the 2:1 rule to build up your content and followers on your professional social media accounts.
So you’ve set up your social media accounts on Twitter, Facebook and LinkedIn. (Didn’t do that yet? See my first post: “A Professional Academic’s Guide to Using Social Media.”) Now what?
Below, I provide a few of my “tricks of the trade” — lessons I’ve learned in my time managing my own online brand and those of my employers and clients on social media. These ideas will help social media enthusiasts to go about systematically building their content and followers the way the non-academic pros do it.
Academics can follow these tips on how to use social media to reach a wider audience for their research and for their careers.
Learn how to promote yourself and your research to a global audience with these best practices for Twitter, LinkedIn and Facebook.
Odds are that, if you are reading this, you use some form of social networking app. According to Statista, Facebook’s flagship app alone had 2.2 billion monthly active users as of April 2018. YouTube, WhatsApp, Facebook Messenger and WeChat round out the top 5 in their global ranking – with a very long tail of other social media platforms following below, such as Instagram, Sina Weibo and Reddit.
However, using social media to promote yourself and your work for your professional life in academia and for a job search can be different from using social media for connecting with friends and family, for entertainment purposes or to fill up your spare time. In this post, I will introduce you to the best practices for social media branding and promotion that I have learned in my previous career as a social media producer and consultant. I use these best practices also in my new life as a researcher and academic, and I think you should too!
Great Ideas in current Computer Science Research
Computer Science (CS) Research is an emergent and exciting area. Classical parts of CS are being reshaped to fit a more modern concept of computing. One domain that is experiencing a renaissance is Natural Language Processing (NLP). Classical NLP tasks are being expanded to include time-series information allowing us to capture evolutionary dynamics, and not just static information. For example, the word “bitch” was historically synonymous with a female dog, and more recently became (pejoratively) synonymous with the word “feminist.”
Fig1: The Trend of “Feminist” Over Time and Its Close Relatives
Traditional thesauruses do not contain information on when this synonymy was generated, nor the surrounding events that gave rise to this. This additional information about the historicity of the linguistic change is so innovative that it blurs the boundary between disparate disciplines: NLP and Computational Linguistics. This added dimension also allows us to challenge the foundations of traditional NLP research.
Language is the foundation of civilization. The story of the Tower of Babel in the Bible describes language as the uniting force among humanity, the key to its technological advancement and ability to become like G-d. Speaking one same language, Babel’s inhabitants were able to work together to develop a city and build a tower high enough to reach heaven. Seeing this, G-d mixes up their language, taking away the source of the inhabitants’ power by breaking down their mutual understanding. This story illustrates the power and cultural significance of universal language. Continue reading
In this post, I am going to talk about automated spelling correction. Let’s say you are writing a document on your computer, and instead of typing “morning”, you accidentally type “mornig”. If you have automated spelling correction enabled, you will probably see that “mornig” has been transformed to “morning” on its own. How does this work? How does your computer know that when you typed “mornig”, you actually meant “morning”? We are going to see how in this post.
Spelling mistakes could turn out to be real words!
Before we actually go through how spelling correction works, let’s think about the complexity of this problem. In the previous example, “mornig” was not a real word, so we knew it had to be a spelling mistake. But what if you misspelled “college” as “collage”, or you misspelled “three” as “tree”? In these cases, the word you typed incorrectly happens to be an actual word itself! Correcting these types of errors is called real word spelling correction. On the other hand, if the error is not a real word (like “mornig” instead of “morning”), correcting those errors is called non-word spelling correction. You can see that real world spelling correction seems more difficult than non-word spelling correction because every word that you type could be an error (even if it has a correct spelling). For example, the sentence “The tree threes were tail” makes no sense because every word except “the” and “were” is an error even though they are all actual words. The actual sentence should be “The three trees were tall”. In this post, I am going to talk about non-word spelling correction with a basic approach to it.
Over the past decade, we have seen a shift that caught many long-time computer users and developers off-guard: The advent of apps. Up to ten years ago, there was a clear trend of distributed applications becoming webapps, and the browser was seen as the new universal program delivery interface. And, as I will explain, we now see yet another quite popular webapp, Slack, closing their interoperable, standards-adhering interface to further trap users into their controlled ecosystem. Continue reading